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I know a woman who is the owner and operator of a lawn care business and who charges a good 25-35% more for her services than almost anyone else. Her business, though seasonal, is absolutely rocking. I recall last year she had trouble keeping up, and had to start bringing in help because there simply weren’t enough hours in the day. I believe that there were many days when she was grossing $500 or more by herself, just from mowing grass.
It got me wondering…
Does this same phenomenon apply across the board to all home service niches? If so, why? I don’t know the answer to the first question, but I’d like to get some feedback in the comment section from you guys (and especially gals). What have your experiences been with this?
If indeed it does apply to multiple specialties, I would assume it has something to do with trust. It’s no secret that a big part of having a successful home services business is having the ability to put clients at ease. They need to be assured that when you come to their home you are going to treat them, their family, and their property with respect and kindness. And, well, men are viewed as more of a potential physical threat than are women…it’s just the reality of the world.
I’m sure you can see where I’m going with this:
Why Aren’t More Contractors And Service Providers Hiring Women?
I think, at least in some industries, you’d make a lot more money! I know it’s hard to find good people who don’t mind physical labor in the first place, and (in general) women probably tend to be drawn more to jobs that involve a different set of skills (more mental and less physical), but it’s not an impossible task. My lawn care friend is the perfect example of this. If simply having a female or two out in the field (or at least doing sales) has the potential to boost margins by such a tremendous amount then why not make more of an effort to recruit them or to set up training programs specifically for them?
Is it just sexism? What’s the deal?
My name is Jeff and I created this blog in 2007 to help and inspire contractors and home service providers. It’s come a long way since then.
Interesting and very helpful information on your site! I am a female civil engineer, working in hotel maintenence – I am brainstorming ideas to combine my skills into a contracting business. To answer your question, I don’t think being female helps move ahead in the contracting industry,basedon my experience. Thanks for shining light into the industry, it has been very helpful.
Hi JL,
Thanks for the comment and the compliment! I appreciate your input on this post’s question. I’d love to hear more about your background and/or what your plans are for your business.